From ten services to nationwide production
10 out of 10 Productions celebrated 30 years in business in 2019. Formed in 1989 by RADA graduate and tutor Paul Need, the company had grown to work across conferences, exhibitions, theatre, film and television.
The original idea
The original aim was to provide ten key services to the entertainment industry. The online store covered lighting and sound equipment, staging consumables, rigging equipment and more.
Growing the hire operation
Acquiring Drax Lighting in 2016 increased the equipment inventory and strengthened the company’s presence outside London through the Dunstable office. The company was also developing its event-production service, providing full production support across the UK.
The approach to customers
Paul Need explained that the company would rather turn down a sale than supply the wrong equipment. The stated ethos was to do the right job at the right price and act fairly.

Hiring equipment now?
This is a past company update. For today’s equipment options, check the hire list or ask the team about availability.

